LEADERSHIP
Sequent's leadership team brings together functional expertise and industry experience to set the company strategy and deliver on its mission to become the foodservice industry’s preferred provider of end-to-end solutions.
Russell Snow
Chief Executive Officer
Rusty oversees the Sequent portfolio of companies and is actively looking for the next exciting addition to the group. Rusty joined in 2024 and has held various leadership positions with Newell Brands, Hoffmaster, PurposeBuilt Brands, and Henkel.
Keith Bilyeu
Chief Financial Officer
Keith is responsible for Finance, Accounting, IT, and Human Resources for Sequent and all of its operating companies. Before joining Sequent in 2016, Keith held key finance positions at Deloitte & Touche, Swift Denim, and Delta Apparel.
William Zeuch
Chief Revenue Officer
Bill brings extensive experience in retail, eCommerce, and business development to Sequent, where he oversees the Sales and Operations teams for Empire Equipment and Serv-Ware. He previously held senior leadership positions with OfficeMax, Nebraska Book Company, AIA Corporation, and Claire’s.
Isaac Cohen
Chief Marketing Officer
Isaac is responsible for Marketing and Communications for Sequent and its operating companies. Prior to Sequent, Isaac held marketing leadership positions at Philips, Urnex, MAM Baby, and PurposeBuilt Brands.
Marissa Brey
Director of HR, AR, & AP
Marissa is responsible for Human Resources across all divisions and also oversees AR/AP staff and functions company-wide. With 22 years of experience in accounting and 17 years in human resources, she brings a unique blend of financial and people-focused expertise to the organization. She joined Sequent in 2007 through Norm’s, which was acquired by Empire Equipment in 2018.
Alan Crosley
President
Empire Bakery Equipment
Alan joined Empire Bakery in 2009 as head of marketing, where he developed a comprehensive digital marketing strategy that helped fuel the company’s growth, and was promoted to Director of Sales & Marketing in 2016. In his current role as President, Alan is responsible for strategic leadership, market focus, and the operational, financial and cultural management of the Empire Bakery team.
Bob Benser
President
TruTemp
As President of TruTemp Equipment, Bob oversees sales, growth, and day-to-day operations. With 40 years of experience in distribution, including roles in 3PL, retail sales, and inventory management, Bob brings unmatched expertise to his leadership role. He previously held key positions at Toys R Us, PetsMart, and a national 3PL company, where he managed 25 facilities and over 10 million square feet of storage.
Shaun Bishop
General Manager
Foxx Equipment
Shaun joined Sequent in 2024 and is responsible for driving the strategic direction, operational excellence, and employee empowerment for Foxx Equipment. Prior to joining Sequent, Shaun spent 18 years with ITW Food Equipment Group, holding various leadership roles within the Traulsen Refrigeration, Kairak Refrigeration, and Hobart Service groups.
Larry Hatch
Senior Vice President, Sales
Larry has been with Sequent for over 40 years, beginning at Jeffreys Cabinet Co. in 1980, when it was the parent company of Empire Equipment. He has served in his current role as SVP of Sales since 2016 and is responsible for growing both the Serv-Ware and Empire Equipment businesses.